Golf Monitor June 2008

Golf Tourism Monitor Headline Figures
The key figure this month is that, for the 38 courses for which direct comparisons can be made, total visitor rounds in June 2008 were 9% down on average compared to June 2007.
After a better May (when figures were 3% up), this is a return to something like the performance of April 2008, when visitor rounds were 14% down on average compared to April 2007.
For the three months April to June taken together, visitor rounds were 6% down in 2008
compared to the same period in 2007.
78,507 visitor rounds were played in June 2008 at the 71 courses which have so far provided figures – an average of 1,106 visitor rounds per course. Average green fee revenue for the month was £42,330 per course (inclusive of VAT) at the 56 courses which provided revenue
figures.

Background
Golf Tourism Scotland (GTS) is carrying out the 2008 National Golf Tourism Monitor on behalf of VisitScotland (VS) and Scottish Enterprise (SE). The Monitor has the support of both the Scottish Golf Union (SGU) and the Club Managers’ Association of Europe (CMAE) who will be encouraging their members to participate.
The aims of the Monitor are to quantify levels, patterns, and trends in golf tourism in Scotland,
and thus to:

• help golf course operators compare their market positioning and performance with
  industry averages, and thus target their marketing more effectively;
• assist VS, SE, and other agencies in their overall golf tourism planning and marketing
  activities.

The Monitor is based on figures supplied by golf courses throughout Scotland. So far, 93 courses have registered, and several more are expected to do so shortly. The Monitor is described in more detail on http://www.golfmonitor.co.uk/ and any clubs which would like to participate and have not already registered can go to the website and click on Register Now. The more courses that provide figures, the more accurate, detailed, and helpful the reports will be.

By logging on at http://www.golfmonitor.co.uk/ , courses participating in the Monitor will also be able to access more detailed reports comparing their own performance to the averages for courses in different categories. These categories, with the average number of visitor rounds in each case and the number of courses returning June figures so far, are shown in the tables in the June Summary Report document.