Friday, March 4, 2011

Golf Tourism Scotland Forums Hailed a Success

Industry experts attending a series of landmark golf business seminars across Scotland have hailed them as a huge success. Staged at five different venues, the Golf Tourism Scotland February Forums achieved a 50% higher level of attendance than last year with delegates representing some of Scotland’s leading golf courses and businesses.

Born out of a collaboration between GTS, Scottish Enterprise, VisitScotland, Scottish Development International, Tourism Intelligence Scotland and the Scottish Golf Union, this year’s events considered how golf could use market intelligence to plan for the future.

GTS chairman Lee Derrick said he was very satisfied with the turnout and the outcome of the forums. “The February Forums were devised to give the Scottish golf industry a heads-up on the kind of information they could use to help their businesses flourish in 2011,” he said. “Well over 100 delegates attended the forums and the feedback we received was that the events delivered meaningful and pertinent advice as well as practical help. As chairman of GTS, I am extremely pleased with how the forums panned out.”

The informative sessions brought together leading practitioners in golf and tourism who were asked to provide advice that would not only motivate businesses but would also drive growth through innovation. Heading up the speakers was Mike Williamson of MW Associates.

“This series of seminars attracted a wide range of delegates, each with very different agendas,” he said. “What remained constant throughout was a collective commitment to improve our knowledge and understanding of the industry in which we work. I have to take my hat off to the organisers who have devised an inclusive, pioneering and successful series of business events.”

The series of five afternoon sessions took place during February and were open to GTS members and any golf-related companies looking to maximise profits and grow their business.

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