Fife - Golf Destination of the Year, Europe 2012

Fife Recognised Internationally as the Golf Destination of Choice 

Fife has been named as the “Golf Destination of the Year – Europe, 2012” at The International Association of Golf Tour Operators Awards in Turkey last night (17th November). The Awards recognise exceptional contributions to the world of golf travel.

Stephen Owen, General Manager of Rufflets, St Andrews and member of the Fife Tourism Partnership was in Turkey with six Fife golf businesses to receive the Award. He said, ”This is a prestigious award for Fife – not only because it places Fife firmly on the international “green” as a fantastic place to visit and play golf, but also because it brings such important economic benefits to the area, too. It is an honour to accept the award on behalf of everyone in Fife involved with golf tourism and I am delighted to do so in the company of such excellent ambassador businesses from Fife, the home of Golf.”

Representatives from Fairmont St Andrews, Kingsbarns, Macdonald Rusacks Hotel, St Andrews Links, The Old Course Hotel and Stay in St Andrews have been exhibiting at The International Golf Travel Market in Antalya, Turkey this week. They were promoting Fife to hundreds of buyers and journalists from 65 countries, including Argentina, Norway, South Africa and China.

A second award also comes home to Fife as Fairmont St Andrews won Golf Resort of the Year – Europe, 2012.

Accolades poured in for both awards including from a delighted John Parker, chair of the Fife Tourism Partnership, “Congratulations to everyone involved and to the Fairmont for winning both these coveted titles. The reputation and economic value of internationally judged awards like these is immense and makes a huge contribution to tourism in Fife.”

Keith Winter, Head of Enterprise, Planning and Protective Services at Fife Council and interim Chair of the emerging Fife Golf Partnership, also congratulated the winners and said, “These awards provide a great launch platform for the new Fife Golf Partnership which will have its official launch next week. It is a network of Fife golf courses and clubs, accommodation providers, golf travel trade and industry trade associations working together to develop and improve the market position of Fife as a must-visit golf destination. We want to capitalise on Fife’s world class reputation and facilities and news of these awards is the perfect start.”