Friday, December 12, 2008

Homecoming Scotland Whisky Month

Homecoming Scotland Whisky Month, May 2009

An opportunity to promote new Whisky activity to celebrate the Year of Homecoming

Throughout the year, but with a special focus on events in May, Homecoming Scotland is inviting visitors to experience one of Scotland’s greatest treasures – it’s Whisky.

The key aims of Whisky Month are to promote whisky tourism in Scotland and to encourage Homecoming Scotland visitors to experience Whisky activity during May 2009 and also throughout the year. Whisky Month builds on the existing cluster of festivals and activities in May creating a signature series of events and will be promoted by means of a distinctive marketing and publicity campaign in addition to the more general Homecoming campaign which encompasses all Homecoming events and activity.

VisitScotland would like to hear from industry members who wish to take advantage of the opportunity presented by Homecoming Scotland and get involved with Whisky Month.

In particular if you are promoting new Whisky activity during May 2009 or have packages that are relevant to the aims of Whisky Month e.g. activity and events in conjunction with neighbouring distilleries and visitor attractions offering a number of possible attractions for visitors.

Any golf operators or accommodation providers who could benefit from some free publicity by creating whisky related themes to programmes or short breaks? Visit the Homecoming Whisky page for a little more information

Notes of interest in Whisky Month should be registered with Homecoming Scotland by Wednesday 17th December to:

Cristina Armstrong

Project Coordinator
Whisky Month, Homecoming Scotland 2009

No comments: