VisitScotland is now inviting the golf tourism sector to sign up to the “Drive It Home” promotion.
The promotion will be run during 2009 and target golfers worldwide. There will be a specific golf consumer campaign in both the USA and Sweden, while other markets will utilise PR, trade and direct marketing via various organisations’ databases. Whilst true that GTS expressed concerns about the promotional planning process in the early stages we have been involved in shaping the detail over the past few months and therefore encourage all members to support the promotion as fully as they feel able to.
How can you get involved? Three websites have been developed by VS for travel deals and will cover the North American market, Sweden and the Rest of World. Offers will appear on all three websites, unless a participant specifies otherwise, and they fall into the following categories:
1. Tour operator packages.
3. Car Hire.
4. Things to See and Do – visitor attractions, whisky distilleries, restaurants etc.
If you are interested, please complete the attached booking form and return it, plus an image or logo, to Tara Baker at VisitScotland by Monday 8th December. There is NO CHARGE for GTS members to have their offers included on the websites (non-members will pay a minimum of £30.00). We will send an updated membership list to VS by 8th December, so they can cross-reference it with any applications. Unfortunately, if your GTS membership subscription is overdue at that time then you will be unable to take advantage of the free listing.
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