Tuesday, June 11, 2013

NEW MEMBER: The Scotch Malt Whisky Society

Scotland, the Home of Golf... and whisky!

There's no doubt that in Scotland a "wee dram" and 18 holes go hand in hand. That's why at this year's PGA Merchandise Show in Orlando, members of Golf Tourism Scotland (GTS) and their industry partners were delighted to have the support of The Scotch Malt Whisky Society (SMWS) who proudly supported the Team Scotland presence as stand sponsor. Over the show period 43,000 PGA Professionals, buyers and industry leaders from 75 countries passed through the doors of the Orange County Convention Centre. At the Scotland Stand, visitors were introduced to an impressive selection of rare, single cask malt whiskies provided by SMWS. On hand to pass on their knowledge and oversee the whisky tasting process were two society members, Derek Scott from Craigielaw Golf Club and GTS Director and representative of Scotland's Golf Coast, Allan Minto.
This partnership will continue to strengthen further as GTS today announces SMWS as their newest member and industry partner.
Speaking about the success of the partnership, Minto said"The PGA Show provides an outstanding platform to showcase Scotland's world-class golf product. The association with the Scotch Malt Whisky Society enhanced Scotland's presence through the representation of two of the country's greatest icons and generated additional interest, making our attendance at this year's event the most successful to date"
Following the success of the society's first collaboration with GTS, SMWS UK Sales Manager Mark van der Vijver commented "As the Home of the world's foremost Malt Whisky Club, we are pleased we can support GTS attract enthusiasts to the Home of Golf. Our wide range of single cask whiskies are a perfect pairing with Scotland's world-class golfing experiences - together offering the ultimate Scottish experience"
More information about membership of The Scotch Malt Whisky Society can be found on their website www.smws.co.uk. Private golf-themed whisky dinners at SMWS can be booked at www.smwsevents.co.uk, including SMWS golf days in East Lothian. Stand partners are now being sought for the PGA Merchandise Show 2014, the year of the next Ryder Cup at Gleneagles. If you would like to attend, register your interest by email to events@golftourismscotland.com

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