OPPORTUNITY - Golf Tourism Development Executive

Aberdeen Cityand Shire Golf Tourism Alliance – Golf Tourism Development Executive

Invitation to Quote

An opportunity has arisen for a suitably experienced Golf Tourism Development Executive for the duration of two years to develop the Aberdeen City and Shire Golf Tourism Alliance

The development of an Alliance is the result a recent study carried out by Scottish Enterprise, Aberdeen City and Aberdeenshire Councils.

Several workshops and meetings with both the wider golfing sector and the public sector have taken place since the study was published.  It is clear from these meetings that there is an appetite for Aberdeen City and Shire to create its own Golf Tourism Alliance. An interim Executive Group has been formed made up of representatives of the ATP, golf clubs, accommodation providers and the public sector.

In order to establish the Alliance and begin work on the seven study recommendations, an opportunity has arisen for the role of a part- time golf tourism development executive (2.5 days per week) for the duration initially of two years.

This can be delivered in the following ways;

• A company to take on the contract and deliver the services required or
• A self employed individual

The successful company or individual will ultimately report to the Chairman, who will be supported by the funding partners until such time as the Alliance is formally set up with governance and legal procedures in place.

The aim is to create and develop the Aberdeen City and Shire Alliance in order to significantly add value from golf tourism to the benefit of its members and the area in general.

The successful company or individual will be required to;

a) Set up the Alliance including its formal governance and legal structures.

b) Formalise the membership structure and potential revenues including that of partners and potential partners.

 c) Develop and deliver marketing activity plan including the development of an Alliance website and sales activity to boost golf tourism – generating visitors to visit Aberdeen City and Shire to play the wide range of golf facilities available here.

d) Work with golf clubs to improve the market, financial and business intelligence of clubs so that they can improve the visitor experience and customer service.

e) Work closely with members and stakeholders and the public sector partners to develop and sustain activities and projects that contribute to the success of the members and of Aberdeen City and Shire as a destination for golf tourism.

f) Working with members and partners to develop an annual operational and project budget, seeking funding to support projects where appropriate.

For further information on the full invitation to quote, please contact Elaine Booth elaine.booth@aberdeenshire.gov.uk