Friday, October 11, 2013

Driving Forward Together Golf Tourism Seminars


Driving Forward Together
Golf Tourism Seminars


Golf in Scotland is recognised as one of our most important tourism assets. Driving Forward Together – the first national golf tourism strategy – was launched by Hazel Irvine (BBC) at Murrayshall Hotel by in September. It aims to unify golf tourism in Scotland, resulting in a “Team Scotland” approach that benefits everyone. It will also help everyone involved in the game re-evaluate, revise and refresh their approach to marketing, promotion and customer care. Driving Forward Together has been developed by the golf tourism industry, in partnership with the public sector, for the benefit of all golf tourism businesses in Scotland.

Our free Driving Forward Together seminars are a great way to find out more about the Scottish Golf Tourism Development Strategy and explore – with both our team and fellow golf businesses – how we can achieve our ambitions for growth and Scotland’s goal “to be the world’s leading golfing destination by 2020”.

Seminar format

These free three-hour sessions are for all sectors of the industry and aim to demonstrate the potential benefits of the strategy and highlight the numerous opportunities and initiatives that are already in place to help Scotland achieve its golfing ambitions.

The agenda: 

  • The 2014 Ryder Cup, maximising the opportunities:
  • Business Support for Golf Tourism – a look at the initiatives and programmes you could be part of:
  • Golf Tourism Marketing Activity 2014:
  • Industry Updates:
  • Summary & Close:

Who should attend?

If you believe in the future of Scottish golf and are committed to playing a part in growing Scotland’s golf tourism market share, this free event is for you – and anyone in your team who shares this vision. From Captains to Catering Managers, General Managers to Golf Professionals; if someone plays a part in delivering customer excellence for your club or business, they’re bound to benefit from this event. All we ask is that attendees come with an open mind and a willingness to share ideas and experiences.

How to book your place:

This is a free event. Places are limited and allocated on a first come first served basis. Reserve your place online via the Scottish Enterprise event reservation service by simply clicking the link below. You can also book on 0845 607 8787 or by emailing events@scotent.co.uk 

Book On Line

Inverness 20th November
Newmachar 21st November
Irvine 26th November
Perth 28th November
Peebles 3rd December

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